Everything you need to know about Purple Shampoo

Purple shampoo is a way of helping blondes keep their perfect shade, and is an easy way of keeping the colour as fabulous as when you left the hairdressers.



Using purple shampoo between hair colouring sessions is an easy way to keep your blonde beautiful. Think of it as an at-home toner, to help keep brassy colours away.

What is purple shampoo?


Purple shampoo is precisely that, a shampoo with purple pigments. It is a must-have for keeping hair looking strong and bright.


Why should I use purple shampoo?

As a hairdresser, when we lift (lighten) your hair colour, there is an undertone that comes up. To get a richer blonde, we add a colour treatment called a toner. To eliminate any undesired undertones such as yellow, orange or red. These colours can appear at home, as the toner begins to fade. However, using the correct shampoo and conditioner products on your hair can keep these at bay.


Is purple shampoo just for coloured hair?

Natural blondes can use purple shampoo too. Being out in the sun, heat styling or swimming can change the undertones of your hair.

Does purple shampoo replace your regular hair care?

One big mistake many blondes make is using the purple shampoo at every wash. It should only be used once a week, or every other week, depending on your hair type. When you eliminate too much yellow, it can make actually make your hair look darker. Your stylist will be able to recommend the best usage.

Is purple shampoo bad for your hair?


Unfortunately, we have seen many cases of dry and brittle hair because of purple shampoo is being overused. Purple shampoo can be dehydrating to hair which is already damaged, or chemically lightened. It can also change and ruin the colour of your hair.


What does purple shampoo do to brown hair?


Purple shampoo is not going to help brunettes. When you have brown hair, whatever the tone, it is better to use a blue shampoo.