Enhance your hair every time you blow-dry with IQ Blow Dry Cream. The vitamin E contains effective and potent antioxidants which make hair appear healthier, shinier and more vibrant. It improves detangling and manageability and offers an anti-frizz effect in humid environments. Hydrolyzed keratin creates a protective coating on the hair helping to increase shine and will also aid in protecting hair against damaging effects from the sun.